I’m sure every small business or entrepreneur has questioned how to build a brand that works for them at some point. It can be a complex process of trying to figure out what your brand image will be and what you’re personally going to do to upkeep it.
Today I’m going to talk to you about how to build a brand that works for you so that your business can thrive, and you can too.
1. Determine your target demographic.
The first step to building a brand that works for you is determining who your target demographic or your target audience will be.
The reason I put this as the first step to building a brand is because without an audience and without support, your brand will mean very little. It’s important that you take into consideration what your audiences’ wants and needs are.
If you are in the real estate industry like me, your target demographic will most likely be home buyers, home sellers, and investors.
Before you begin branding your company, you will need to figure out who your audience is and what appeals to them.
2. Decide how you want people to see you.
Once you determine your target demographics, you can move on towards deciding how you want people to see you.
Are you going to be a source of education in your industry? Or maybe a place of entertainment?
You need to establish how you want other people to see you in order to build a brand that works for you.
Using myself as an example once again, I want my audience to see me as a source of educational value packed with resources that are helpful to them as they go through the home buying or selling process.
In other words, I want people to see me as a place where they can learn something.
I have a couple different brands that I have created, and each of them usually revolves around a common core value that is important to me: knowledge.
So, decide how you want people to see you and work that into your brand identity.
3. Make a list of brand objectives.
The next thing that you will want to do is make a list of brand objectives. Brand objectives are essentially ideals that you want your brain to achieve.
What is the goal of your brand? This is going to be the common question that you will want to answer within this step.
For me, one of my objectives is to bring real estate knowledge to younger generations.
Once you have a short list of brand objectives, make sure that you find a way to tie that in to both your audience and your brand identity.
4. Focus on your niche.
This step is somewhat in line with your target demographic and audience. You need your brand to focus on your niche.
It is important that you stay focused on the topic of which your brand is centered on. For me, that’s Real Estate.
This is a prime example of why I created another brand for my podcast that was separate from just real estate where I could include other information like business advice and motivational content.
While I want my real estate page to still be involved with advice and other forms of content, that’s not its niche and its purpose.
This is why it’s important for your brand to focus on your niche, so the clientele and audience you attract has a clean understanding of what it is you offer.
5. Provide built-in brand value.
The last step to building a brand that works for you is to provide built in brand value.
Built in value is something that your followers will get simply by following you.
When it comes to a brand, you want to offer something that every single person who supports your brand will receive.
Maybe that’s knowledge, a service, or even some sort of course or program. You need to have value in order to appeal to other people and grow your brand.
I hope this was able to help you understand a little bit more about how to build a brand that works for you. I really enjoyed sharing this information with you, and I’ll talk to you all next week!